UK sneaker marketplace The Edit LDN enters the Metaverse

High-end global sneaker marketplace, The Edit LDN, is advancing into the metaverse by creating a premium store in the crypto paradise of Bloktopia. London-based founder Moses Rashid joined the Harrods brand in October 2021 but is now taking the sneaker community to the next stage in their luxury goods shopping journey by launching a virtual store.

“Our partnership with Bloktopia is our first major step towards realizing our vision to be the most innovative player in the market,” said Moses Rashid, Founder of The Edit LDN.

Moses launched the business in January 2020 and has taken the business to new heights with growth of 525 percent from Y1 to Y2 and is on track to deliver further growth of 500 percent in Y3, making The Edit LDN the No. 1 in the UK for sneaker services draws a global audience.

Streetwear retailers have increasingly released limited editions of some of their products in recent years – sneakers but also other clothing items. A number of designer labels have followed suit. This has spawned big business in the resale market, where buyers buy in-demand products and resell them at a profit.

Despite the higher price, consumers are scrambling to own the hottest drops first. Edit LDN has deep-rooted relationships in this market to offer their customers the most limited and exclusive items at lightning speed, and through commercial partnerships with Harrods & Threads Styling it’s like buying from any other store, except for the higher quality of customer service.

Bloktopia is a VR skyscraper consisting of 21 levels to earn 21 million Bitcoin. It contains everything anyone will ever need to know about the benefits and pitfalls of cryptocurrency, blockchains and NFTs. Developed in the Unity gaming engine on top of Web3 technology, the Bloktopia metaverse is the next iteration of the internet, allowing users to achieve anything that is possible in the real world.

Bloktopia launched its $BLOK token in late 2021 and took the crypto sector by storm, claiming the most successful launch of the year – with over 1000x returns for early investors. And with an organic fan base in the millions when the Metaverse goes live later this year, it will become the entertainment destination of choice for many.

Ross Tavakoli, CEO of Blocktopia, said: “As a big sneakerhead ourselves, we are delighted to partner with Edit LDN, the UK’s leading sneaker destination. Fortnite makes $2 million daily from in-app purchases such as skins (digital clothing) for avatars. Bloktopia will offer a different, interoperable option.”

The intertwining of these two worlds goes hand-in-hand, so consumers are just as likely to buy the hottest clothes for their avatar as they are. It’s also about two companies who are passionate about their work – Rashid, who is a sneaker collector himself, and Tavakoli, who took over this area back in 2015.

The possibilities for this partnership are endless, as the metaverse changes and evolves, so does the sneaker world. Bloktopians can purchase an Edit LDN sneaker NFT for their avatar and then receive an In-Hand sneaker for themselves.

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