TikTok viral product reaches Australia
A product that has gone viral on social media for its aesthetically pleasing packaging will soon be available in Australia.
Pepsi Co has announced that they will be bringing their fizzy sparkling water product to Australia – a product that has already gained a huge following in the US.
The sugar-free drink had more than 1 million posts on video-sharing platform TikTok, which is mostly popular with users who create fridge-organizing content.
The tin’s “pretty” design has inspired creators to reorganize their kitchens and fridges to showcase the product, even going so far as to color-coordinate fruit and veg alongside their bubbly lager.
Other users have created content featuring the drink by ranking the flavors from best to worst, including blackberry, raspberry, lime, pineapple and passion fruit.
Several videos sharing recipes using Bubly have garnered hundreds of thousands of likes.
The drink is set to hit Woolworths, Coles and independent supermarket shelves later in May – just in time to offer a new option to thousands of Australians turning to sugar-free drinks.
The drinks are sold in packs of eight and cost $16.50.
A recent study found that 51 percent of Aussies are trying to reduce their sugar intake.
The chairman of rival soda business The Coca-Cola Company, James Quincey, announced in 2021 that the sugar-free version of their popular cola had become the biggest sales growth this year and expected it to remain so for years to come.
Pepsi Co has adapted to its customers’ changing tastes and 60 percent of its products are now sugar-free.
The launch also coincides with the company’s 2018 Australian Beverages Council Sugar Reduction Commitment, which aims to reduce sugar intake by 20 percent by 2025.
Fierce fan Michael Bublé said he was excited about the launch of a very popular product in Australia.
“Australia, sparkling wine is coming for you and I may have a few surprises planned to celebrate the range hitting shelves while I’m there so keep your eyes peeled and stay tuned.”
The global star travels to Australia to celebrate the release, which is Pepsi Co’s first outside of its core brands.