The false eyelashes market is projected to reach $2.12 billion by 2030

Companies operating in the false eyelashes market are American International Industries (USA), Kiss Products Inc. (USA), Royal Korindah (Indonesia), Ulta Beauty Inc. (USA), Qingdao Lashbeauty Cosmetic Co. Ltd. (China), L’Oreal SA (France), LVMH (France), Shiseido Co. Ltd. (Japan), SY LASHES (China), Miranda Lashes Inc. (China) and other profiled players.

PUNE, India, May 10, 2023 (GLOBE NEWSWIRE) — The global false eyelashes market size was estimated at US$1.33 billion in 2022 and is forecast to reach US$1.41 billion in 2023. The market is expected to be valued at US$2.12 billion by 2030, registering a CAGR of 6% over the forecast period.

False lashes are gaining traction among fashion enthusiasts as they make their natural lashes look thicker and healthier. These products are available in a variety of colors and lengths. Customers are becoming increasingly aware of the availability of personal styling products, accelerating the growth of the global false eyelashes market.

Fortune Business Insights™ provides this information in a report entitled “Global False Eyelashes Market, 2023-2030.”

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List of Key Players Profiled in False Eyelashes Market Report:

• American International Industries (USA)

• Kiss Products Inc. (USA)

• Royal Korinda (Indonesia)

• Ulta Beauty Inc. (USA)

• Qingdao Lashbeauty Cosmetic Co.Ltd. (China)

• L’Oréal SA (France)

• LVMH (France)

• Shiseido Co.Ltd. (Japan)

• SY LASHES (China)

• Miranda Lashes Inc. (China)

Scope and segmentation of the report:

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The story goes on

Segments:

Strip eyelashes to gain popularity for their ability to prevent eye injuries

Based on the product type, the market is segmented into strip lashes, individual batting lashes, individual lashes and others. The strip lashes segment captured a large market share as customers can avoid the risk of eye injuries and puffiness by using these lashes.

Convenience and affordability of human hair eyelashes to increase their demand

In terms of material, the market is segmented into human hair, synthetic hair and others. The human hair segment accounts for a large market share of false eyelashes because eyelashes made from this material are more affordable, comfortable and lightweight compared to other materials.

Wide variety of products to increase customer preference for hypermarkets and supermarkets

By distribution channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Online Stores, and Others. The hypermarkets and supermarkets segment is expected to dominate the market as a wide range of basic and premium eye makeup products are available in these stores.

Effects of COVID-19:

Increasing popularity of various eye makeup trends during COVID-19 to boost market growth

The COVID-19 pandemic has forced people to stay indoors to reduce the risk of contracting the virus. This increased customer demand for hygiene and care products. Many fashion enthusiasts also began to increasingly rely on eye makeup products, such as: B. False eyelashes to look stylish even while wearing masks, which fueled the market growth.

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Report Coverage:

The report provides an in-depth analysis of the global market. The report highlights important aspects such as key companies, product types, distribution channels, and material usage areas. Additionally, it provides valuable insight into recent market trends and highlights significant industry developments. In addition to the previously mentioned aspects, the report covers several factors that have contributed to the growth of the market in recent years.

Driver and restraint systems:

Recent introduction of eyelash tools by companies to increase product demand

Many leading false eyelash companies are introducing virtual eyelash application applications to enhance customers’ shopping experience and help them experiment with different eyelash styles. This can help companies expand their sales margins. These companies also introduce a variety of fake eyelashes made from innovative and unique materials, thereby expanding the global market.

However, the risk of eye infections from these lashes will limit their acceptance by customers.

Regional Insights:

The Asia-Pacific region will dominate the market due to the presence of large manufacturing facilities

Asia Pacific dominated the global market as the region has a notable presence of large eyelash manufacturing facilities in China and Indonesia. According to data released by the government of Pingdu in east China’s Shandong Province, China, eyelash manufacturers in Pingdu sold more than USD 610 million worth of fake eyelashes in the global market in 2018. These factors will increase the growth of the regional market.

Competitive landscape:

Partnerships and corporate acquisitions to drive market advancement

The leading companies operating in the market focus on partnerships with celebrities and TV channels to promote their products. They are also trying to expand their production capacity to increase their revenue from this product.

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Detailed table of contents:

Table of contents continued…!

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Key Industry Development:

• April 2022 – Kiss Products, a US-based beauty company, launched a digital commerce platform for its Falscara franchise, Falscara.com. Falscara offers customizable, accessible at-home eyelash extension solutions.

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