SWARM’s second annual Racing Fan Fest kicked off last weekend, May 4-7, and the star-studded event included performances from superstars like the Miami Dolphins Tyreek HillBritish-born Driver Ambassador for Aston Martin, jessica hawkins, and musical performances by artists Maria Becerra And GRIFFIN.
The largest and most sophisticated off-track fan and live event watch party experience took place during the Formula 1 Crypto.com Miami Grand Prix at Wynwood Marketplace, 2250 NW Second Avenue, Miami, Florida. In the second year of the annual festival, the Racing Fan Fest captivated its largest audience ever and featured various attractions including the Red Bull Fan Zone presented by Cash App, The Peroni simulator and live art installation, FAST X Interactive Car Experience by Universal and the Racing Fan Fest Live Stage presented by ESPN.
During the free four-day event, guests enjoyed drinks curated by Peroni, E11EVEN vodka And Milagro. As they navigated the Wynwood Marketplace, guests were quickly introduced to a series of pop-up and interactive stores. heading from Levi’s (who presented a 40-foot custom Airstream trailer), Oakley And Tyrek Hills Soul Runner, the interactive stores, gave guests the opportunity to “design their own” custom Levi’s denim with wildly fun and colorful buttons, exclusive patches and embroidery signature of the Formula 1 Crypto.com Miami Grand Prix were.
Within the festival, the Red Bull Fan Zone And FAST X Interactive Car Experience by Universal welcomed over 120,000 local and international visitors with special stage performances tyreek hill, Maria Becerra And GRIFFIN. Aston Martin’s Jessica Hawkins also hosted The Peroni simulator Activation, speaking to fans as they experience the Activation live art installation.
On the opening day of the Racing Fan Fest on May 4th Red Bull Fan Zone held the N16 Racing: Celebrity Esports Tournament. hosted the special event Catalina Mora And Uptown Dale. The event featured an exciting rush for A-list Superstars and VIP attendees as they competed against each other for the ultimate prize and coveted bragging rights.
The weekend continues to start with a bang and pace, Racing Fan Fest Live presented a live concert by Universal Artist Sensation Maria Becerra on May 5th. The Grammy-nominated artist performed several songs including her latest hit track and remix j Balvin“Qué Más Pues?” in “Te Cura,” which will premiere on the upcoming Fast X soundtrack.
On May 6th ESPN took over the Racing Fan Fest Live Stage with a special performance of “Oceans” by GRYFFIN. The song was performed for the first time since it was released on May 3rd and fans received their very own F1 Rockstars of Racing t-shirts on the spot. The hour-long set of GRYFFIN was made available via live streaming ESPN And GRYFINN’s YouTube Channels.
To wrap up the weekend, fans watched the 57-lap race from inside Red Bull Fan Zone at the live watch party experience of activation. There, fans had the opportunity to watch Red Bull teammates Max Verstappen And Sergio Perez compete to win the Miami Grand Prix and increase your lead in the World Championship. All on-campus activities and areas celebrated well into the night as race fans left the track and headed to Deck, Wynwood Marketplace’s day and nightclub.
