SANTA MONICA, Calif., May 9, 2023 (GLOBE NEWSWIRE) — great league (Nasdaq:SLGG)a leading publisher of immersive experiences on the world’s largest Metaverse gaming platforms, today announced the acquisition of MELONa pioneering development studio building innovative virtual worlds in partnership with powerful consumer brands across music, film, television, sports, fashion and youth culture. With this acquisition, Super League strengthens its position as a one-stop solution provider and strategic operating partner for high-profile brands and companies looking to expand and activate communities across the gaming metaverse.
“This value-added acquisition fits perfectly with Super League’s strategy to expand our technology and performance backbone to further solidify the company’s position as a leader in the emergence of the immersive web,” said Ann Hand, Chairman and CEO of great league. “M&A and consolidation are becoming dominant themes in our space, making our multiversal approach to publishing to the virtual world even more concise in today’s market. The next-gen internet is coming, both within gaming and more broadly. It’s more immersive, customizable, and sticky for consumers. Brands first come to us to reach elusive young audiences and achieve campaign-focused marketing goals – but they increasingly stay with us as enterprise solutions partners to help modernize the experience they deliver to their digital community.”
MELON’s focus on brand strategy and storytelling as core components for successful business results, combined with their development experience and innovative use of new technologies, have established the company as a enduring pioneer. The integration of these capabilities along with Super League’s industry-leading measurement and monetization software suite and proven player acquisition expertise creates a vertically integrated powerhouse in the fastest growing segment of the video game industry. With the acquisition of MELON, the company now has in-house creation capabilities on multiple platforms such as Roblox and Minecraft, deep expertise in audience development, an unparalleled network of partnerships with developers whose experiences inspire more than 100 million monthly active users (“MAUs ’) and proprietary in-world monetization and digital-to-physical technology that delivers impactful outcomes to brands and IP owners on a global scale.
MELON is known for developing numerous high-profile experiences and creating unique experiences within Roblox, having worked with brands such as the NFL, Chipotle, Mattel, Clarks, Dave & Buster’s, and PacSun. Known for its achievements in the music industry, MELON was the first company to bring a music event to life on Roblox and was the first independent studio to create an avatar-based music performance on the platform. The company has produced several award-winning virtual music events in partnership with major record artists and record labels that have attracted millions of visitors – featuring global stars such as KSI, Ava Max, Tai Verdes, George Ezra and Zara Larsson.
“We are excited to join forces with Super League and expand on an ambitious creative and strategic vision shared by both companies,” said Josh Neuman, co-founder and CEO of MELON. “There is no one-size-fits-all solution for brands and IP holders entering the space. Because Super League and MELON operate as an integrated company, we can offer brands the full spectrum of crawl, walk and run alternatives to achieve targeted business goals. We now have world-class execution capabilities at all levels under one roof, with the infrastructure to scale well beyond what we thought possible.”
Together, Super League and MELON have helped lead more than 100 brands and consumer-facing companies in Roblox, Minecraft, and Fortnite, the top three Metaverse gaming platforms focused on empowering gaming developers. Activations include an unprecedented range of programming, including branded worlds, integrations with existing popular experiences, customized time-limited engagements such as concerts, tentpole cultural events, influencer play-throughs, content broadcasts, avatar collections and media campaigns.
“Apart from watching videos, children, teens and young adults – the hardest-to-reach audiences – are spending more time with their digital devices in games and immersive worlds than anywhere else. If you’re responsible for marketing a consumer-facing brand, whether it’s a retail product, sports organization, entertainment property, travel destination, or even a housing development, you can engage young people where they’re most passionate, creative, connected, and inspired… or not said Matt Edelman, President and Chief Commercial Officer of the Super League. “We just added the necessary know-how to create more inspired spaces. This deal will surpass anything we do and are determined to achieve.”
About the Super League
Super League (Nasdaq: SLGG) is a leading, strategically integrated publisher and developer of games and experiences on the world’s largest immersive digital platforms. From Metaverse gaming powerhouses like Roblox, Minecraft and Fortnite, to the most popular Web3 environments like Sandbox and Decentraland, to bespoke worlds built with the most advanced 3D creation tools, Super League’s innovative solutions offer unparalleled access to a massive audiences that immersively gather in digital spaces to connect, play, explore, collaborate, shop, learn and create. As a true end-to-end enablement partner for dozens of global brands, Super League offers a full suite of development, distribution, monetization and optimization capabilities designed to delight users through dynamic, high-energy programs. As a creator of new experiences powered by a network of top developers, a comprehensive set of proprietary creator tools, and a forward-thinking team of creative professionals, Super League accelerates IP and audience success in the media industry’s fastest-growing sector. For more information, see superleague.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. Statements in this press release that are not purely historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the US Securities Act of 1933 the Securities Exchange Act of 1934, as amended. These statements involve significant risks, uncertainties and assumptions, including statements regarding the Company and Melon and our acquisition of Melon’s assets, which could cause actual results to differ materially from those expressed or implied by such statements. Forward-looking statements in this release include, without limitation, statements regarding the potential benefits of our acquisition of Melon and its assets, our potential or proposed business strategies, potential growth opportunities, new products and potential market opportunities. Risks and uncertainties include, among others, risks related to our ability to successfully integrate Melon’s operations; our ability to implement its plans, projections and other expectations regarding Melon’s business; our ability to realize anticipated benefits from the acquisition of Melon, including the possibility that anticipated benefits from the acquisition may not be realized or not realized within the anticipated time period; disruption caused by the acquisition of Melon, making it more difficult to maintain business and operational relationships; the outcome of any legal proceedings related to the transaction or otherwise; the adverse impact of the announcement or completion of the Melon acquisition on the market price of our common stock or on our results of operations; significant transaction costs; unknown liabilities; Attracting new customers and maintaining and expanding our existing customer base, our ability to scale and update our platform to respond to customer needs and rapid technological change, increased competition in our marketplace and our ability to compete effectively, and expanding our business and Increased acceptance of our platform internationally. Additional risks and uncertainties that could affect our financial results are discussed in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of our annual report on Form 10-K for the year ended December 31 year included. 2022 and other filings we file with the Securities and Exchange Commission (“SEC”) from time to time, which will be available after filing on the SEC’s website at www.sec.gov. In addition, all forward-looking statements contained in this release are based on assumptions that we believe to be reasonable at this time. Except as required by law, we undertake no obligation to update these forward-looking statements, or to update the rationale, if actual results differ materially from those anticipated in the forward-looking statements.
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