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Spring hired a Roblox, YouTube, and Twitter vet to ensure “creator’s success.”

When the company formerly known as Teespring changed its name last year, it counted about 450,000 developers among its user base. Now, spring has hired a new executive who will ensure the e-commerce company meets the needs of this demographic. Rodrigo Vellosowhose career has taken him from YouTube to Twitter Robloxwas launched as the very first of spring Vice President for Creator Success.

Velloso can look back on a long career in the digital media industry. His jobs typically require him to work closely with creators to assess and meet their needs.

These experiences will be central to his role at Spring. “As VP of Creator Success, my primary role is to ensure that Spring creators meet their evolving fan community development goals using the Spring platform,” Velloso told the Spring CEO Chris Lamontagne in an introductory post. “Today’s creators want to engage, retain, grow, activate, monetize, delight and authentically connect with their communities. The physical and digital products, services, and content they provide are key elements of these relationships. Creators always want more sophisticated ways to harness those opportunities in innovative, differentiated, integrated, fan-friendly, and sustainable ways.”

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Another role Velloso mentioned in his introduction is his duty to “keep Spring’s finger on the pulse of creators’ needs and requirements, and to work with my and other teams in the company to ensure we are doing the best we can to respond to creators and.” stay ahead of their needs.” This is an especially important task as Spring continues to expand its list of services. The company first made a name for itself by helping individuals set up their own merch shops, but now it covers many areas of the creator economy, from NFTs to links-in-bio. That’s one of the reasons his name lost the “tea” – spring is now much more than just a place to shop for shirts.

By keeping a close eye on the creator communities he knows well, Velloso will point Spring in the right direction as it continues to expand. According to a company press release, Velloso will also support developers so they can “successfully engage, grow, activate, monetize, and connect authentically with their communities using the platform.”

Velloso isn’t the first big-tech graduate Spring hired this year. In April, former meta manager Annelie Jansen joined the company as President and Chief Operating Officer.

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