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S’pore electronics brand Blackdot is now one of Shopee’s best-selling brands

Blackdot Technologies is a Singapore-based online electronic shop that offers consumers futuristic and unique models of electronic products and is currently ranked as one of the top five selling brands on Shopee Singapore.

Before founding Blackdot, Prajin and his co-founder (who wishes to remain anonymous) worked together as engineers in the semiconductor field. After graduating with honors from Northumbria University in the UK, Prajin embarked on a career in engineering in 2014.

With a simple goal in mind, Blackdot was founded in January 2019 to bring quality gadgets to market, which required intense research, multiple tests and modifications.

Affordable devices with the latest specifications and features

Prajin acknowledged that they needed to compete with other global tech brands, so they decided to position themselves as an “affordable” brand to differentiate themselves from the competition.

“Before the launch, we decided to study and research current gadget brands and their features. We recognized that consumers need high-end gadgets with the latest technological features and specifications at an affordable price,” Prajin shared.

They also asked consumers about the price range they are willing to pay and the types of devices they are interested in.

After gathering enough market data, they manufactured the products at the lowest possible cost without sacrificing the quality of their products that come with the latest technological features and specifications.

Sales were initially quite encouraging. After they sold their first units, they found that customers actually came back to make another purchase, which is proof that customers are happy with their products.

black point
Photo credit: Blackdot

To date, Blackdot Technologies has sold 55,000 of its best-selling product, the Blackdot Pro Wireless Earbuds.

This eventually led to them expanding their product portfolio to include smartwatches and speakers, among others.

Covid-19: A threat turned opportunity

When Covid-19 hit the shores of Singapore, Blackdot struggled to secure supplies of its products. Blackdot was then forced to shut down his online store until they could regain supplies of his products.

Blackdot also quickly pursued a more sustainable strategy in product development.

“Rather than launching new models every year like most brands do, we focus on keeping the same model and upgrading our existing products with the latest technologies,” Prajin said, adding that they always listen to customer feedback to help to further improve their products.

black point
Photo credit: Blackdot

For example, there are now three different models of earbuds: the Blackdot Pro Wireless Earbuds, the Blackdot Touch Pro Wireless Earbuds, and the Blackdot Pro 2 Wireless Earbuds.

“All these models are well built and of excellent quality. The size of the earphones is handy and the design is high quality. Most of our customers are amazed by the quality of the product that comes at such an affordable price,” said Prajin.

In addition to the price and top-notch quality, he cited other factors that contribute to its success, including excellent specifications, as well as good customer service and fast delivery.

Brand image has a higher priority than making profits

After two years of battling Covid challenges, Blackdot’s co-founders decided to devote more time to the startup to take it to greater heights.

Prajin eventually quit his full-time job as an engineer to focus on marketing the brand, while his partner continued her engineering career while conducting all other activities related to the brand.

In the beginning, the duo used their personal savings and even took out personal loans to fund the startup.

It took them 1.5 years to break even, and since the startup is still in its early stages, the co-founders use the majority of their profits (90 percent) to reinvest in the company.

“We’re more focused on brand image rather than just making a profit,” Prajin said, adding that the best form of marketing is through word of mouth.

“We don’t focus on fancy packaging boxes or unboxing experiences. Instead, we focus exclusively on product quality and customer satisfaction.”

Blackdot speaker
Photo credit: Blackdot

In just a few years, Blackdot has managed to bag several awards. In 2020, during their sales on 10/10, 11/11, they belonged to and 12.12. among the top five selling brands on Shopee Singapore.

The following year, the brand won the Shopee SG Best Use of Shopee Ads award. Currently, the Blackdot Pro Wireless Earbuds are listed as the top sellers of wireless earbuds on Shopee.

Besides Shopee SG, Blackdot’s products are also available on other e-commerce platforms such as Lazada SG, Qoo10, Amazon SG, and EzBuy. They are available to consumers residing in Singapore, Malaysia and Indonesia.

Their ultimate goal is to become a well-known domestic brand and open physical points of sale in Singapore so that customers can easily come to their store and try their products in person.

Finally, they also want to expand abroad to increase their presence. They already have virtual stores in Vietnam and Malaysia, but later want to be present in different parts of Asia.

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