Global footwear market The Edit LDN ventures into the Metaverse with the opening of a premium store in Bloktopia’s crypto paradise.
Upon moving into Harrods in October 2021, the platform plans to take the footwear community to the next stage of their luxury goods shopping journey by launching a virtual store.
Moses Rashid, Founder of The Edit LDN said: “We are clearly seeing a trend for luxury brands to need a Web3 strategy and for us it feels like a natural fit. We are noticing that our audience is more digitally focused and interested in crypto and NFTs and an increasing desire to score products in different ways. Our partnership with Bloktopia is our first major step towards realizing our vision to be the most innovative player in the market.”
Bloktopia is a VR skyscraper consisting of 21 levels to earn 21 million Bitcoin. It contains “everything anyone ever needs to know” about the benefits and pitfalls of cryptocurrency, blockchains, and NFTs.
The Bloktopia Metaverse, built in the Unity gaming engine on top of Web3 technology, allows visitors to earn cryptocurrency, play games, connect with friends, purchase virtual products and from trusted sources like the Centre for Blockchain Technologies from University College London to learn more about crypto.
Ross Tavakoli, CEO of Blocktopia, said: “As a big sneakerhead ourselves, we are delighted to be able to partner with Edit LDN, the UK’s favorite sneaker destination. Fortnite makes $2 million daily from in-app purchases such as skins (digital clothing) for avatars. Bloktopia will offer another, interoperable option, allowing the purchase of digital wearables, in this case sneakers, via an NFT feature, meaning they are not limited to just our metaverse and can be worn across hundreds of games and other metaverses .
“This fits the fashion industry and the metaverse so well together as it creates a whole new revenue stream for our partners like Edit LDN. The sneakers can also be physically sent to the customer.”
The launch marks another step in Rashid’s plan to make The Edit LDN the “Amazon of the sneaker world” having just launched its same-day delivery service.
He added: “We’re living in the Amazon age of Now, so we’ve focused on making sure the supply chain is running fast and scaling on a global scale. This is a real game changer for a market that has traditionally taken 2-4 weeks for product to arrive. Looking ahead, we see customers interacting with the shopping experience in different and interesting ways. With this in mind, The Edit LDN will bridge both the physical and virtual worlds through sneakers.