Daniel Suarez’ No. 99 Quaker State Chevrolet. (Trackhouse race photo)
HAMPTON, Georgia — Quaker State has firmly established itself as a key player for years to come in the NASCAR Cup Series with two significant announcements at Atlanta Motor Speedway on Sunday.
Quaker State will expand one of the longest-running title sponsors of the Cup Series, the summer event in Atlanta, Quaker State 400, and form a new sponsorship and technical alliance with Trackhouse Racing.
This year will see the 13th consecutive Quaker State 400, which started at Kentucky Speedway in 2011 and moved to Atlanta Motor Speedway in 2021. The multi-year extension retains summer racing at the newly paved 1.54-mile speedway.
In addition, Quaker State announces a new alliance with Trackhouse Racing and their two Cup Series teams, the #1 Chevrolet Camaro ZL1, driven by Ross Chastain, and the #99 Chevrolet Camaro ZL1, driven by Daniel Suarez.
“Today is a great day for the Quaker State brand,” said Steve Reindl, VP of Shell Lubricants North America. “We are extremely proud to expand our relationship with Atlanta Motor Speedway and SMI, one of the longest-running series in modern history. In addition, we are very excited to be working with Trackhouse Racing, Justin Marks, Pitbull, Daniel Suarez and Ross Chastain.
“Since its restructuring, Atlanta now hosts two of the most intense and fascinating races of the year. Add to that the fact that we’re forging a new relationship with one of the strongest emerging teams in the Cup Series – and we’ve got plenty to look forward to starting this year.”
Per the agreement with Trackhouse, Quaker State will brand both cars and driver uniforms throughout the season. Quaker State will also be the primary sponsor of the #99 raced by Suarez in the Cup Series race at Richmond (Va.) Raceway in April and the Quaker State 400 at AMS in July.
“Quaker State represents everything we hoped for when we started Trackhouse Racing,” said team founder and owner Justin Marks. “A strong, globally recognized brand, dedicated to our racing team and nurturing our riders in a unique and engaging way. Retail programs, hospitality, influencer crossovers and promotions really excite me as an owner because they continue to tell our shared stories. In addition, the technical alliance is very important for our core product, which delivers fast racing cars that compete for victories and championships every week.
“As a racing historian, it’s really humbling to only wear the ‘Q’ and the colors on our race cars.”
