Humans.ai Chief Commercial Officer (CCO) Bart Veenman took the stage at the Creativity4Better event to talk about the Metaverse and draw attention to some of the challenges this virtual reality world must overcome in order to to become future-proof.
In discussing the topic, the Humans.ai representative took the opportunity to talk about the company’s technology and emphasized how its unique blend of artificial intelligence and blockchain technology can help promote the ethical development and use of the Metaverse support and ensure.
The Creativity4Better event was organized under the umbrella of the International Advertising Association (IAA) Global Conference and the patronage of IAA Worldwide.
A new version of the real world – Metaverse
While taking the spotlight, Humans.ai’s Chief Commercial Officer touched on some thought-provoking questions related to the Metaverse such as:
“What happens when we connect different extended reality worlds and create a limitless, unbounded universe?” […] “How do we make sure people feel safe?” […] “How do we ensure that there is no abuse or harassment in this cyberspace?”.
The answer, he believes, lies in KI-NFTs, a technology that enables people to create their own unique digital DNA that will pave the way to a safe, open, transparent, and borderless world.
According to the Dutch executive, humanity is in the midst of a powerful digital transformation that will lead to the creation of a new world, an augmented version of the real world – Metaverse. Strangely, no one knows exactly what the metaverse will really look like as it’s still a work in progress. It’s not quite there yet. What we do know is that it will be a collection of interconnected virtual reality worlds that will bring immersive experiences to their users and reshape the way we perceive advertising, gaming and many more industries. All in all a huge leap into the future.
Although companies like Meta, formerly known as Facebook, are trying to take the concept of the Metaverse and make it their own, Bart explains that the Metaverse is not part of a single entity. It is a common goal for the future that we should all work towards. In fact, very early examples of the metaverse or metaverses have been present in the gaming industry for some time. Some popular examples are Roblox and Fortnite, with the latter acting as a stage for unique music events featuring top singers like Travis Scott and Ariana Grande.
The entertainment and gaming industry is just the tip of the iceberg as the Metaverse can reshape and supercharge many industries such as retail, education and healthcare. By focusing on user immersion and experience, the Metaverse can generate many cool new use cases.
How to make Metaverse a safe place for future generations
Without a doubt, the metaverse will have a huge impact on our lives, but if left unchecked, this new world can become a stage for unsavory behavior. Unfortunately, the highly anticipated Horizon Worlds, Meta’s virtual reality social media platform, had its first incident of harassment in the first two weeks of its beta testing. To draw attention to this issue, Bart outlined three issues that need to be addressed in order to make the metaverse a safe place for future generations to inhabit this boundless world.
The first item is reality, or more specifically, the ability to create a realistic world in which we can do anything and where we can scale our potential without limit. According to Bart, we can build such a world with the help of synthetic media. To prove his point, he presented himself Dianaa synthetic avatar created with Humans AI technology that can speak any language.
With the technology used to create it Diana, anyone can create a digital clone of themselves with just a few minutes of video recording and use it to interact with other humans in the metaverse. A big advantage is the simplicity of the technology. By typing a text input anyone can speak a foreign language.
Another interesting piece of technology presented by Bart was a real-time AI filter that allows the user to talk to another person’s face in real-time, allowing anyone to change their shape with the press of a button. Bart also wowed audiences with an AI-NFT that can make its user speak in other languages. The example presented by Bart shows the CEO of Humans, Sabin Dima, who is fluent in Portuguese, although he does not speak the language. All of these feats are possible through the digital DNA and AI NFTs created by the company.
The second element that Bart drew the audience’s attention to was security, namely how we ensure that our digital DNA and artificial intelligence are used ethically. The solution is to build a stable and secure framework to host this innovative technology and our digital DNA. The catch is that traditional centralized frameworks offer no ethical controls whatsoever. Humans.ai’s solution to this question is to bring artificial intelligence into the blockchain to build a unique blockchain framework designed not only to host AIs but also to run them, giving users full ownership and Provides control over the technology and its digital DNA.
At the heart of AI’s blockchain is the Proof of Human mechanism, a complex governance, consensus, and validation mechanism that ensures that every decision made by AI is overseen by a real human.
“With a smile, a shake of my head or my fingerprint, I can always prove that I’m behind my digital DNA. We believe that behind every AI decision there should be a human decision. So right now, we’re bringing AI to the blockchain‘ Bart explained when describing the company’s approach to AI.
Bart also introduced the audience to Scale, an AI launchpad designed to help companies scale their AI products by helping them transition from Web2 to Web3, essentially building an economy around any AI.
As the presentation drew to a close, Bart explained that the last element needed to ensure a future-proof Metaverse was responsibilityemphasizing that we all have a collective responsibility for what we build for future generations and that we, the users, must also take responsibility for how technology is used.
“I believe, and I want to emphasize, that the responsibility lies with all of us. All of us here in the space, everyone out there using it, users, people who could have an impact on the creation of this parallel digital world.” Bart explained.
Before concluding his presentation, Bart Veenman asked the audience to reflect on what we can achieve when we all work together and how the powerful technology we have developed can help create a better environment.
“The only thing I wanted to achieve here is to think about what we are doing together, how we can use the technology we create to create a better environment and do it together because at the end of the day we are all People.”