Netflix just announced that the release date for RRR has been pushed back 13 days to this Friday. Here’s everything you need to know about OTT streaming.
Despite the closure of cinemas and delays in countless projects, 2021 has been an incredible year for the Indian cinema industry. However, fans have been bitterly disappointed as one of the most anticipated films of the year RRR was postponed several times due to the ongoing pandemic.
RRR is an action film about India’s freedom fighters Alluri Sitarama Raju and Komaram Bheem, the three teaser trailers of which have remarkably garnered more than 140 million views on YouTube!
Luckily, the movie finally premiered in theaters on March 25th and today Netflix announced that they will be releasing RRR 13 days ahead of schedule!
RRR was initially delayed multiple times due to COVID
The RRR movie was originally scheduled to premiere on July 30thth2020 before being postponed until October 13 due to the ongoing coronavirus pandemicth and then until January 7thth2022.
In mid-December, a new wave of rumors began circulating on social media that the film could be postponed again. This was first hinted at by the Telugu Bulletin, which reported that there was mounting pressure on distributors to delay the theatrical debut due to ongoing restrictions on theaters in Maharashtran.
Pinkvilla then contacted RRR producer DVV Danayya, who responded with the simple statement “No, no postponement”. Unfortunately it was then Approved as of January 1, that RRR had been delayed “indefinitely” due to the domestic surge in omicron cases.
Announcing the delay on social media, the official RRR Twitter page shared a Explanation from the production team. The post reads, “In the interest of everyone involved, we are forced to postpone our film.”
“Despite our tireless efforts, some situations are beyond our control. With many Indian states closing theaters, we have no choice but to ask you to hold on to your excitement.” – RRR film Twitter Side.
The post would end with the affirmation, “We promised to bring back The Glory of Indian Cinema and when the time is right, WE will.”
At the end of March, RRR finally celebrated its cinema debut
On January 31, 2022 the official RRR Twitter page divided a new promotional poster for the film, confirming that a theatrical release date has been set for March 25, 2022.
Interestingly, there were renewed concerns among fans that the theatrical release would be postponed again. This was because in mid-January a Press The release suggested a “Plan B” was in place should domestic theater capacity remain an issue.
According to the Twitter post, RRR would instead premiere on April 28, 2022 if theaters still had issues related to COVID-related restrictions. Luckily, restrictions have been lifted on most theaters across the country and fans are waiting with bated breath for their chance to catch RRR on the big screen starting today.
RRR has been released in Telugu, Hindi, Tamil, Malayalam and Kannada languages, with several other dialects also available in select theaters. However, not every fan will be able to travel to a cinema to enjoy RRR on the big screen. So what do we know about his OTT streaming?
Netflix’s release date for OTT streaming of RRR has been pushed back 13 days earlier
The digital streaming rights to RRR were acquired by both the ZEE5 and Netflix platforms in a deal Variety reported around this time last year.
RRR premieres on ZEE5 on Friday, May 20th, with the original Netflix release scheduled for Thursday, June 2nd.
However, Netflix just made a surprise announcement; that was the international OTT streaming release date of RRR touched 13 days, also until May 20th.
The film is expected to release on Netflix on Friday, May 20 at 12:30pm IST and according to Filmibeat, RRR will launch at 00:00am IST (midnight) on ZEE5.
Acquiring the OTT rights was the first reported on the LetsOTT social media page, before being confirmed by ZEE5 in a blog post stating, “After its theatrical release, the film will be streamed on the OTT platform.”
According to the post, the rights were acquired for a massive Rs 300 crore (around US$40 million), but Pinkvilla also reports that the streaming sale cost around Rs 325 crore (around US$43 million).
“The creators sold the satellite and digital rights to Zee Group following the release (all languages) of RRR for a huge sum in the region of Rs 325 crore, making the largest post-release deal ever. The satellite and digital rights have been transferred to Zee Group by Jayatilal Gada.” – Pinkvilla.
However, fans should note that the streaming platforms split the available voice dubbing, with ZEE5 acquiring Telugu, Tamil, Malayalam, and Kannada versions.
Internationally, the film will also be released on Netflix in multiple languages including Hindi, English, Korean, Portuguese, Turkish and Spanish.
At a launch event in December, producer Jayantilal Gada reported that the film would not premiere for streaming until “75 to 90 days after its theatrical release.”
“We are convinced that people will want to experience this in the cinema for a long time to come. We’re not going to settle for a 30-day premiere.” – Jayantilal Gada, on Bollywood Hungama.
Per a tweet by insider Taran Adarsh all satellite rights were bagged from Zee Cinema (Hindi), Asianet (Malayalam) and Star Networks (Tamil, Telugu and Kannada).
Unfortunately, the potential hype surrounding RRR’s OTT streaming release has taken a significant hit recently with various torrents and pirated content reportedly circulating online.
“If that’s really the case, it could hurt the OTT release prospects of these films. Some of the audience may be watching the pirated movies and that will attack viewers once these movies hit their OTT streaming partners.” – Mirchi9.
Interestingly, the Indian film industry in general seems to be in the crosshairs of leakers. Notably, illegal downloads of KGF Chapter 2 surfaced within hours of the film’s premiere last month, despite strong statements from the production team. Hopefully the leaks surrounding RRR won’t stop fans from looking forward to the OTT streaming release on Zee and Netflix.
Listen to the official soundtrack
The soundtrack for RRR will be composed and produced by MM Keeravani, with the music being sold to Lahari Music and T-Series for a record-breaking 25 crore (around US$3.3 million).
The latest single from the official soundtrack was recently released online, Janani/Uyire, which has been hash tagged “Soul Anthem”.
The full track listings are as follows, with RRR’s songs available to stream online via Lahari Music and T-Series YouTube channels.
- Dosti – Vedala Hemachandra, 5:40 (Telugu)
- Naatu Naatu – Rahul Sipligunj and Kaala Bhairava, 3:34 (Telugu)
- Janani – MM Keeravaani and Chorus, 3:09 (Telugu)
- Natpu – Anirudh Ravichandar, 5:40 (Tamil)
- Naathu Koothu – Rahul Sipligunj and Yazin Nizar, 3:34 (Tamil)
- Uyire – Maragadhamani and Chorus, 3:09 (Tamil)
- Dosti – Amit Trivedi, 5:40 (Hindi)
- Naacho Naacho – Vishal Mishra and Rahul Sipligunj, 3:34 (Hindi)
- Janani – MM Kreem and Chorus, 3:09 (Hindi)
- Priyam – Vijay Yesudas, 5:40 (Malayalam)
- Karinthol – KS Harisankar and Yazin Nizar, 3:34 (Malayalam)
- Janani – Maragadhamani and Chorus, 3:09 (Malayalam)
- Dosti – Yazin Nizar, 5:40 (Canada)
- Haali Naatu – Rahul Sipligunj and Kaala Bhairava, 3:34 (Kannada)
- Janani – MM Keeravaani and Chorus, 3:09 (Kannada)
RRR filming locations and meaning
Filming began domestically in Hyderabad before heading to Vadodara and Pune. Production would then go worldwide to Bulgaria; However, the coronavirus pandemic would then devastate filming.
After several temporary delays, the production received special permission from the Andhra Pradesh government to resume filming. The final schedule was moved to Ukraine ending August 18, 2021.
In Telugu, the extended title of RRR is Roudram Ranam Rudhiram and in Tamil it says Rattham Ranam Rowthiram. In Kannada is the full name of the film Roudra Rana Rudhira (all translate to Anger, War, Blood), and Rise Roar Revolt in hindi
By Tom Llewellyn – [email protected]
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