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Newzoo goes to Brazil with new insights into players in the country | PocketGamer.biz

Newzoo, the market research group specializing in gaming, has recently published a new report looking at the Brazilian gaming market. Ranked 5th in the world with reported revenue of $2.7 billion according to its report, Newzoo offered some key insights into the way Brazilian gamers are engaging with content and specific games.

Newzoo cited a survey of around 2,036 respondents in developed areas who said 80% of gamers classify themselves as “gaming enthusiasts”. 55% spend time viewing games played or other content that falls into this category.

Big in Brazil

However, what would be an important takeaway for the mobile gaming industry is Newzoo’s statement that 60% of respondents engage with mobile gaming content. 30% deal with consoles and 31% with PC. Of course, this amounts to an overlap, but the majority of gamers seem to interact with mobile gaming so much that they’ve included it in their answer.

However, console and PC maintained greater average play time, each averaging over 5 hours per week, while mobile play was slightly lower at 4 hours and 41 minutes. It’s possibly an indication, as the survey suggests, that both console and PC gamers engage in mobile gaming at different times of the day when not using other platforms. Newzoo notes that 20% of its “gaming persona distribution” falls into the category of “time fillers” who play games to pass the time, which is often a prominent mobile market attraction.

It should of course be noted that the respondents are mainly from urban areas where access to the internet is much higher than in rural areas. However, we have already reported on the strong growth of the Brazilian games industry in 2019, so the overall exposure is certainly increasing.

Spending is also an important activity of players in Brazil. According to Newzoo’s report, 43% of gamers spent money on games in one way or another (subscriptions, one-time purchases, etc.). The two main reasons are “Unlock additional/exclusive playable content” and “Personalize characters or in-game things”. Given that console games require subscriptions to online services, and the entire top 10 list of games played in Brazil consists of multiplayer games (Call of Duty, Valorant, League of Legends, Roblox, Minecraft, etc.), it’s also safe , this is not all to watch Issues relate to in-game transactions.

However, with Brazil’s population reportedly spending more time on smartphones than anywhere else in the world, the market potential for mobile gaming is evident. The question is when, not if anyone will capitalize on it.

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