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Netflix Targets High-Profile Gaming | PYMNTS.com

Netflix is ​​on the verge of taking its video game plans to a new level, with reports that the streaming service’s Los Angeles games office is seeking a director for a new AAA PC game.

According to published reports Wednesday (November 23), the company also hopes to fill other positions to work with the director and is looking for people with a background in first-person and third-person shooter games as well as “extensive experience in the work of live service games.”

In the video gaming world, AAA is a term for big blockbuster games along the lines of the Grand Theft Auto or Call of Duty series. The news that Netflix would like someone to direct a game of this nature could indicate a step up from the smaller mobile games the company has been producing.

Netflix declined to comment other than to say it’s always on the lookout for top talent.

The company said in August it hoped to have 50 titles available for its gaming offering by the end of the year, which at the time was attracting less than 1% of its users.

Last month, Netflix announced a new California-based game development studio overseen by Overwatch executive producer Chacko Sonny, NME reported.

“He could have gone anywhere, he could have raised money, he could have done anything, and he chose to come here,” Netflix vice president of gaming Mike Verdu said in the report. “We’re building a team around him and we expect him to reinvent what games can be.”

Netflix’s gaming venture is part of a broader reinvention from the company, which launched an ad-supported version of its service this year. The company said in October it would focus less on subscriber growth.

“In our early days, it was helpful to focus on subscribers, but now that we have such a wide range of price points and different partnerships around the world, the economic impact of any given subscriber can be very different,” said Spencer, Netflix Chief Financial Officer Neumann said at the time, especially when comparing Netflix to other streaming services.

“As such, we have increasingly focused on revenue as our primary topline metric,” added Neumann. “This will become even more important as we head into 2023 and develop new revenue streams such as advertising and paid sharing where membership growth is just one aspect of the revenue picture.”

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