Netflix

Netflix says it has ‘never canceled a successful show’

Jan 24, 2023 at 4:03 p.m

“A lot of these shows were well-intentioned, but appealed to very small audiences with very big budgets.”

Netflix’s trend of canceling TV shows has become a repeating cycle on social media in recent years.

Every month the streaming service announces that it has canceled a show, fans of that show will protest, petition, and flood the official Netflix accounts with hashtags and comments urging them to bring it back. The process is then repeated as soon as another cancellation is announced.

It’s fair to say that some viewers are fed up with their new favorite shows getting the nod so soon after release. Now, in a new interview with Bloomberg, Netflix co-CEO Ted Sarandos, along with fellow co-CEO Greg Peters, has addressed the backlash surrounding the cancellations and explained why.

According to Netflix CEO Ted Sarandos, the streamer has done so

Netflix boss Ted Sarandos says the streamer has “never canceled a successful show”.

Image: Netflix


Why is Netflix canceling so many series?

When asked about the frequent announcements of cancellations from Netflix and social media, they are outraged about it always follows, Sarandos explained that their decision usually boils down to a business perspective of viewership vs. budget.

“We’ve never canceled a successful show,” Sarandos told the publication. “A lot of these shows were well-intentioned but spoke to very small audiences on a very large budget. The key is that you need to be able to speak to a small audience on a small budget and to a large audience on a budget. If you do this well, you can do this forever.

In response to that particular comment, viewers flocked to social media to argue that sometimes shows on Netflix don’t even get a chance to become what Netflix considers “successful” (large audiences, usually with high viewing hours within the first 28 days of release) because they are usually discontinued after the first season and have no chance of gaining an audience.

Netflix canceled Warrior Nun after two seasons, despite overwhelming positive reviews and a strong fan base

Netflix canceled Warrior Nun after two seasons, despite overwhelmingly positive reviews and a strong following.

Image: Netflix


As of January 2023, Netflix has already dropped four TV series. In 2022, the streamer canceled around 21 shows, and another 20+ shows were awarded in 2021. Many of these shows had only aired one season (about 8-10 episodes) when they were canceled due to low viewership.

Netflix subscribers have been incredibly vocal on Twitter about the streamer’s decision to continuously cancel shows after one season.

In a viral tweet shared amid news that Netflix had canceled 1899 after a season a user wrote: “I’ve said it before, and I’ll say it again. Netflix has done irreparable damage to its brand by constantly canceling things, they’ve effectively trained their own audience to never invest in any of their shows. It’s short term cost cutting, long term damage.”

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