Netflix Founder Joins NFT Photo Platform Cheeze, Inc

Cheeze, Inc. announced that Netflix

NFLX
Co-founder Marc Randolph joins the board. The news follows a second seed round started by Cheeze last month, in which Randolph continued his investment from the company’s first seed round led by Olive Tree Capital.

“I am very pleased to be joining the Cheeze, Inc. board of directors. The team that Simon (Hudson, CEO and founder of Cheeze) is building is really impressive and I look forward to seeing their progress,” said Randolph.

The platform brings photography to the blockchain by introducing NFT photo galleries. It allows anyone to buy a photo gallery on its platform and lease the space to photographers who want to showcase their collections.

The aim is to change the creator economy. by giving creators complete control over their work, narrative and monetization.

Cheeze built its platform on the FLOW blockchain, where there are no gas fees for minting. Therefore, photographers can emboss NFTs on Cheeze for free.

The platform aims to change the structure of how photographers share their images with the world.

Simon Hudson, CEO and Founder of Cheeze said of the concept, “The ultimate idea is that when you share photos with people, you want to capture those moments and memories.”

“Every photo has a lot of metadata, but it can easily be lost. So we want to bring the photography, negatives and metadata onto the blockchain, which means you capture a moment in time and you always look back and see it.”

The global photo services market grew from $33 billion in 2020 to nearly $39 billion in 2021. It could grow to nearly $43 billion by the end of this year. According to Yahoo Finance, the NFT market is expected to grow 52% from $14 billion last year to $21.3 billion this year.

“Simon and his team have also demonstrated a focus on bringing real value to people who want to bring their work to Web 3.0, and in an NFT environment where style seems to take precedence over substance, this is a recipe for long-term success,” called Randolph.

He continued, “I’m thrilled to be a part of this adventure and to have a front row seat as Cheeze explores what this new world of Web 3.0 can offer.”

Important insight

NFT expert and marketing growth consultant Jose Colmenares has predicted a future where Web3 concepts would disrupt modern industries for several years.

Colmenares co-founded Ups Future with Javier Romero (aka Javier Hala Madrid), a club where members get access to exclusive investing information on trending startups, NFTs and Metaverse projects so they can make informed investment decisions.

All of this is focused on the Hispanic market, so introduces a bilingual platform to support the decentralization of a sector heavily geared towards English.

“After careful research, we found that there is little to no information in Spanish about potential investment opportunities and involvement in Metaverse, startups, NFTs,” said Colmenares.

“That’s why Ups Future is so unique. We want to reach those communities that have not previously been involved in the exciting blockchain-related market due to language barriers.”

Regarding the current state of the market, he remained upbeat and confident as he believes the technology is proven and growing. He blamed inflation, which is engulfing many countries, for the market’s recent decline.

“I learned very early not to be afraid of what you don’t know or don’t understand. When you walk into a space that has been under constant attack from a variety of financial institutions and others, it’s very easy for a project to fail,” says Colmenares.

“That’s why we want to make this all easy to understand, to help get it out to the masses. There have always been and always will be people who refuse to embrace the future and technology. We hope that we can play a part in making sure that doesn’t happen.”

On the Cheeze platform and other innovations in the industry, Colmenares heralded a time when more and more people will adapt to Web3 to pursue a better and more efficient way of doing things.

“It’s a matter of time before most things, including movies, songs, etc., are ‘tokenized,'” he said. “We believe that in the future, the transaction will go from the creators/producers directly to the end user. A true P2P transaction that could potentially impact streaming platforms and channels alike.”

“Cheeze enables greater transparency, clean record-keeping through blockchain, and an advanced way for people to share photos. Ultimately, it enables photographers, both casual and professional, to bring their work to the blockchain.”

“Every industry has this opportunity to jump into using web3 to streamline their business and make it more efficient. It’s great that Cheeze is doing this for photography.”

Cheeze’s blockchain technology securely stores metadata such as time, location, date, creator, image size, ISO sensitivity, and focal length. This means that the data cannot be deleted or changed.

The platform will also be available for iOS and Android for easy access for people who take photos with their smartphones.