The Duke and Duchess of Sussex signed their partnership deal with Netflix in autumn 2020. The deal is said to be worth around US$100m (£72m) and is one of several commercial opportunities being pursued by Meghan, 40, and Prince Harry (37) being pursued after he retired from the royal spotlight.
The couple announced two projects they were working on at the time the deal was announced.
The first is a documentary titled “Heart of Invictus” chronicling participants attending the sporting event created specifically for military members or veterans.
The Invictus Games, created by Prince Harry, took place in the Netherlands last month and Meghan and Harry attended the first days of the sporting event.
A Netflix film crew followed the couple and captured footage – including the couple taking part in a mini Land Rover driving challenge with children – for use in the documentaries.
However, a royal author and branding expert claims that the public may not be interested in this content if it streams on Netflix.
Cele Otnes, co-author of Royal Fever: The British Monarchy in Consumer Culture, claimed that the content was “old news” at the time of the show’s release.
She notes that this is because royal watchers have already seen the event unfolding on social media at the time and may not care to follow the show months later.
She notes that this is because the “world has changed so much” and we often consume media instantly and through social media rather than the traditional way.
Ms Otnes, a professor of marketing who specializes in it, as the royal family brands themselves told Express.co.uk: “You know, my big concern with this whole Netflix thing is that the world is changing so much has changed.
“This series will give communities around the world a glimpse into the moving and uplifting stories of these competitors as they make their way to the Netherlands.”
He added, “As Archewell Productions’ first series with Netflix in partnership with the Invictus Games Foundation, I couldn’t be more excited about the journey ahead or prouder of the Invictus community that continues to inspire global healing, human potential and ongoing service. ”
The couple would also come out with an animated series for children, with the working title Pearl.
However, it has been scrapped along with at least two other children’s shows by Netflix as part of a series of cost-cutting measures.
The streaming giant has been hit hard by declining subscriber numbers and a drop in share prices, which has meant a series of cuts have been made.
The program was still in production and Meghan was set to serve as executive producer alongside David Furnish, Elton John’s husband.
The story was to revolve around a 12-year-old girl learning from inspiring women throughout the story.
A source has claimed the couple are also reportedly taking part in a docuseries “at home with the Duke and Duchess of Sussex”.
A producer source told Page Six, “The timing is still being debated, things are up in the air.”