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How to quickly fill content gaps in your strategy

According to Byron White, founder and CEO of WriterAccess, their target market is focused on “content marketers who want to make the world a better place with quality content as their fuel.”

“It could be a Fortune 500 chief marketing officer,” White notes, “or a solopreneur who’s now a content strategist tasked with creating great content.”

No matter the size of your business, WriterAccess can set you up with a streamlined system to speed up your content marketing.

How to quickly fill content gaps in your strategyScreenshot from WriterAccess.com, September 2022

“In two months, we can pretty much get a client to automate their work and not have to reinvent the wheel every time they want to create five blog posts for their website,” says White.

In addition to helping you find the best talent to launch your content marketing initiatives, WriterAccess also offers a range of tools and training opportunities.

The triad of power

“Advance your business or agency with what we call the triad of power, which is great talent, killer tools, and great training,” says White. “That’s access to hundreds of sessions, keynotes and workshops that we’ve conducted, all of which are aggregated into the Learning Portal, much like how our tools are all aggregated into the Tools Portal and our talents are aggregated into the Talent Portal.”

So what exactly is included in each of these portals? Let’s take a look.

Get access to 20,000+ hand-vetted content marketers

The WriterAccess Talent Marketplace gives you access to over 20,000 hand-vetted:

  • Writer.
  • editors.
  • Translator.
  • designers.
  • illustrators.
  • entertainers.
  • content strategists.

Any of these verified marketers can help you develop and execute your content strategy without leaving the platform.

Take the guesswork out – Feel confident in your freelance marketer picks

All of your future talent on the WriterAccess platform is star-rated through customer ratings combined with performance algorithms, eliminating the guesswork and saving you time.

“Our goal is not just to screen talent, but to track their performance, and we do that in a variety of ways,” says White.

This is how freelancers are checked by WriterAccess

WriterAccess’s freelancer screening process requires that all applicants be screened manually, based on a thorough:

  • Examination.
  • Portfolio Review.
  • skill assessment.
  • References from previous customers.

These metrics are also used to validate pay rates and the quality of work.

They even check IP addresses to verify the talent’s location, reducing the potential risk of fraud.

There’s also a fairly detailed performance tracking process that puts perspective on a freelancer’s standard of work and level of consistency:

  • Did the talent meet, exceed, or fall short of expectations?
  • Did you deliver on time?
  • Did you ask for an extension?
  • How much back and forth happened between the freelancer and the client?

One important thing to note is that WriterAccess avoids penalizing writers for things like asking a lot of questions and making sure they’re up to date on a project’s goals. This is especially helpful when a client may not be able to fully articulate their project’s goals or the specific tone and style they are looking for.

“You don’t want your performance algorithm to trigger too many negative performance characteristics that could constitute false claims,” ​​White points out. “So all these things have to be hand massaged and vetted by talent managers that we have on the platform.”

These types of safeguards show that WriterAccess has the freelancer’s best interests at heart. Additionally, they offer the most competitive rates to ensure they attract the best talent on the market.

WriterAccess marketers are always one step ahead of the curve

WriterAccess hosts an annual Content Marketing Conference (CMC) that brings customers, writers, and fans together to learn what’s new and next in content marketing. As the pandemic hit, CMC transitioned to a digital experience, allowing over 14,000 people to attend virtually.

And later in 2020, WriterAccess launched the WriterAccess Academy, offering a free masterclass certification in content strategies to anyone interested.

Dynamic Tool Suite integrates with Semrush, Surfer SEO, Shutterstock and more

In addition to the freelancer marketplace, WriterAccess also offers a variety of intuitive tools to help you drive your content strategy.

  • content strategy: Build everything from customer journey maps to creative briefs to personas, all within the platform.
  • SEO integrations: The tools portal even includes integrations with partners like Surfer SEO, Semrush, and SpyFu.
  • Bonus Stock Photography Access: With Getty Images, Shutterstock and more, you can access a premium selection of images and optimize your content for search engines.
  • Remote conferencing tools: Advanced voice recording, teleconferencing and translation services help you connect directly with talent. Sometimes the most effective way to get your ideas across and communicate your vision for a project is to actually speak to the freelancer — and these tools help tremendously.
How to quickly fill content gaps in your strategyScreenshot from WriterAccess.com, September 2022

Perhaps the coolest and most unique feature is the AI ​​tool, which uses artificial intelligence to help you match talent to the exact tone and style of a writing sample you’ve created.

And of course, once your content is published, WriterAccess has content analytics to measure how it’s performing on the web.

White label content marketing platform for agencies

As a former content marketing agency itself, WriterAccess is uniquely qualified to address agency pain points.

“We have different tools that agencies can use compared to, say, small businesses. Agencies have different problems and challenges,” says White.

An example of this is the White Label Portal offered within the platform.

This feature allows agencies to hire WriterAccess writers to essentially ghostwrite for the clients they create for.

Agencies can also configure portals where their clients can log in, where they can approve, reject, and provide feedback on the content created. As a result, the agency can remain the central relationship broker with WriterAccess as a white-label solution.

Author Access Pricing

As we highlight the many features available in this robust system, you’re probably wondering, “How much?”

WriterAccess creates software that can be used by SMBs and global brands alike – and this level of integration is reflected in the pricing.

WriterAccess memberships range from just $39 per month for a basic plan to $99 per month for a premium plan. While business plans are determined on a case-by-case basis, White emphasizes the importance of keeping these prices equally reasonable for the services provided.

“We don’t want to charge three to five thousand dollars a month for an enterprise-level solution to use our software just because it’s an enterprise solution,” says White. “We had a different mindset — we say, ‘Let’s make our software affordable for everyone.'”

Why WriterAccess?

There are so many freelance marketplace options out there, so why choose WriterAccess?

“I think where we differ is our philosophical approach to the market, where we follow an idea-driven, platform-centric, process-driven business,” says White.

Ultimately, attention to detail is what sets WriterAccess apart from the competition and makes it worth the investment. Every step of the process is well thought out and no one is left behind. Whether you’re a small business, corporation, or agency, you can rest assured that your WriterAccess experience is designed just for you.

It’s also evident that WriterAccess understands the considerations of interaction between freelancers and clients. Not only are customers guaranteed the best tools and services, freelancers are paid fairly and protected from unfair reviews.

“Our talents are paid the best and our customers get the best software,” says White.

One thing that really stands out is their 100% Enjoyment Guarantee. With this offering, WriterAccess gives you the peace of mind that should your dealings with a freelancer go wrong, no matter what, you’re covered.

“From day one, we guaranteed the quality of our work,” says White. “If you are dissatisfied with even a single item, we encourage you to let the author know what is wrong with it so that the author can learn where it went wrong and attempt to fix it.” But if they fix it and it’s not to your satisfaction, don’t pay, period. The end. No questions asked.”

For anyone looking to save the time, energy, effort, and money to connect with top-notch content creators and get quality results, a service like WriterAccess is invaluable.

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