How briefly part 4 brings new golf clothing right to your doorstep
Are you a fashion conscious golfer who has your finger on the pulse of what’s hot in golf apparel? When you walk into a golf shop, where do you go first: the clubs or the clothes?
If you’re a golf fashionista, these are good times for you.
Look at your fellow golfers on the course or range and you’ll see a delightful array of cool colours, sleek styles and fresh and fun fabrics with labels you’ve heard of and others you haven’t.
Short Par 4 is one of those brands that do fun and innovative things in golf apparel. Their membership-based subscription service delivers the latest clothing brands and styles to thousands of doorsteps across the country. It’s fun and easy – visit ShortPar4.com and answer a few questions about your style preferences. Determine which membership tier suits your needs and you’re all set. Short Par 4 broadcasts big label brands curated just for you.
“COVID-19 has resulted in greater demand for the short par 4 subscription service,” said Michael Tuohy, the PGA Head Professional at Esplanade at Azario Lakewood Ranch in Florida. “When you could only play golf and had nowhere to shop, there was nothing like having some cool golf gear show up in your home.”
Tuohy is one of many PGA professionals at the forefront of golf retail. These are golf store owners and managers who understand the game, understand that golfers’ tastes are changing, and are populating their stores with these exciting new product lines.
When Tuohy recently hired a young man to join his field service team, he learned that the gentleman also worked for a local golf apparel company that was doing very well with its subscription services.
This company turned out to be Short Par 4, located just a few blocks from Tuohy’s facility.
“I had heard of short par 4s before, but never realized they were around the corner from our club,” says Tuohy. “They’re literally two streets away from me and we only connected late last year.”
But when they connected, they really connected. Short Par 4 recently launched two green turf brands, which Tuohy brought into its golf shop, the very first golf shop in the country to do so. Well, that’s cutting edge – not just knowing the trends, but in some cases setting them. When 1764 Golf and Graham Luxe were launched at Tuohy’s Golf Shop in December, company representatives were on hand to engage club members and also to discuss their new lines.
All three companies are just three examples of new and innovative apparel brands that may not be your parents’ golf apparel brands…or are they? Talk to your local PGA Professional and encourage them to take a risk on quality golf apparel that is fun and eye-catching.
Short Par 4 will soon have two more lines – a shoe line and a women’s line – and Tuohy has already said he will stock both of them in his golf shop. What about your local business? It’s an exciting time in golf apparel; join the fun.