PARAMUS — Two new Hasbro attractions will open in Westfield Garden State Plaza late next year as the mall joins a nationwide trend of introducing entertainment to counteract the rise in online shopping.

“This has been a focus for us for a long time,” Dennis Marnick, senior vice president of flagship leasing at the mall’s owner, Unibail-Rodamco-Westfield. “We knew we wanted to add more layers to the Garden State Plaza experience.”

Hasbro and Kingsmen Xperience, the US subsidiary of an Asian company that builds interactive attractions, will open the first North American location of Nerf Action Xperience and the world’s first Planet Playskool kids’ mall experience by the end of 2023, the companies announced in a recent statement Week.

A rendering of the Nerf Action Xperience, due out at Garden State Plaza in late 2023.

Paramus is one of the premier retail markets in the country, making it the perfect home for both of these new experiences, Marnick said. With a high-performing AMC theater, the mall wanted to add family entertainment opportunities, which led to it merging with Kingsmen Xperience, he said.

Planet Playskool will be a 20,000 square foot indoor entertainment center aimed at children and families, allowing them to play and try out different toys such as: B. Play-Doh by Playskool, a subsidiary of Hasbro, Inc that manufactures educational toys and games.

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