FanCraze, a cricket-focused NFT platform, has entered the UK cricket market by agreeing 12 partnerships with English and Welsh first-class districts.

Mumbai-based FanCraze has digital collection agreements in place with Lancashire Cricket, Middlesex, Somerset, Glamorgan, Sussex, Derbyshire, Durham, Gloucestershire, Kent, Northamptonshire, Nottinghamshire and Worcestershire. Each of the districts is taking its first steps into the NFT space.

Fans have the opportunity to purchase digital collectibles in the form of Moments and Player Cards, exchange their purchases, play strategy games within the platform, and win prizes in the form of real-world experiences.

FanCraze, which was only established in 2021, will also benefit from stadium branding at matches involving the clubs, as well as hospitality and ticketing rights to be used as part of rewards and prizes for users on its platform.

UK-based sports marketing consultants Khan Consulting, led by Omar Khan, assisted FanCraze in securing the deals.

Anshum Bhambri, CEO of FanCraze commented:“We look forward to building a new paradigm of collaboration between these long-established institutions and their fans, leveraging digital assets, gamification, and experiences that cannot be bought.”

The deals add to FanCraze’s growing portfolio of partnerships within esports. Agreements already exist with the International Cricket Council (ICC), Cricket West Indies, Asian Cricket Council (ACC), South Africa’s SA20 league and the Indian Premier League’s Chennai Super Kings, Delhi Capitals, Rajasthan Royals and Lucknow Super Giants .

FanCraze have also added a number of partnerships with individual cricket stars to their ever-growing portfolio, led by Indian batsman Virat Kohli.


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