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Dude Perfect’s “Trick Shot Town” could find a home in North Texas or elsewhere

Could You Hit a 330-Foot Trick Shot?

Frisco-based Dude Perfect thinks there might be a fan out there who can and can The five boys want to build from an indoor tower in a new 10 hectare headquarters.

Longtime Trickshot Entertainment fans may remember when the Dudes scored the “Longest Basketball Shot Alive” in 2009 at their College Station alma mater’s legendary Kyle Field. Inspired by this original YouTube video, the dudes come full circle on their plans for a new home for their growing trick shot empire.

They propose a massive, family-friendly trick-shot destination and headquarters in a city that “right” fits their brand. Dude Perfect’s current headquarters are in Frisco on All Stars Avenue, and the Dudes said they hope to keep the brand in North Texas.

It will be a potential $100 million project if it finds a home.

From left, Garrett Hilbert, Tyler Toney, Cory Cotton, Cody Jones and Coby Cotton show a...
From left, Garrett Hilbert, Tyler Toney, Cory Cotton, Cody Jones and Coby Cotton display a six foot tall model of a new headquarters and entertainment destination they plan to create for Dude Perfect.(Lola Gomez / Staff Photographer)

In Dude Perfect’s existing headquarters, an octagon with sofas, 3D replicas and vision boards lines the gray walls. It represents the dream that founders Tyler Toney, twins Cory and Coby Cotton, Garrett Hilbert and Cody Jones showed only to their closest fans when they first started doing on-the-road touring.

Sketches of “Trick Shot Town” and pickleball courts or other possibilities are glued side by side. It is lined with phrases like “No way” and “Experience the impossible”. The guys have spent almost two years thinking about what they want to create with their fans in mind.

“As fathers with young children, we’re always looking for employment opportunities,” said Cory Cotton, 34, who is originally from The Woodlands. “We feel like if it existed, we would do it. We would take our kids there.”

A vision board at Dude Perfect's Frisco headquarters.  It sets out the dream that fails...
A vision board at Dude Perfect’s Frisco headquarters. It represents the dream that founders Tyler Toney, twins Cory and Coby Cotton, Garrett Hilbert and Cody Jones showed only to their closest fans when they first started doing on-the-road touring.(Lola Gomez / Staff Photographer)

Bryan Trubey, senior principal architect at Overland Partners, said the creativity the dudes have shown in building their brand is reflected in the project. The five guys came to him with their vision and Trubey translated it into an architectural model.

Dude Perfect wants his project to have three focuses — sports, entertainment and faith, all of which inform their ideas of a family-centric venue, Trubey said. They also want it to be accessible – meaning not everything requires admission. They will have outdoor recreation rooms that are free and have different games that families can play.

“A lot of what we hear from (fans) is, ‘Man, we love watching the videos together as a family. We feel part of it. We almost feel like part of the team,” said Toney, 33, who is originally from Prosper.

For years, the fivesome pondered how to make the idea a reality – something that plans have only recently made very real.

A rendition of Trick Shot Town by Dude Perfect.
A rendition of Trick Shot Town by Dude Perfect.(Overland partner)

“We took it a step further and thought, ‘Well, what if they could actually be a part of the team and we had this goal where, instead of just seeing baseball through a shot of a moving car, they could actually come a family,'” Toney said.

Dude Perfect worked with San Antonio-based architectural firm Overland Partners. Trubey helped create projects like SoFi Stadium in Los Angeles, AT&T Stadium in Arlington and US Bank Stadium in Minneapolis during his time with HKS Architects. Overland Partners has devised a plan to bring a Dude Perfect venue to a city that will embrace the brand and all the ideas the team has to offer.

While the group would like to remain in North Texas, it is open to other communities willing to take on the project and offer large economic incentives to make it happen. The dudes see it as something that will attract people from all over the world.

A six-foot-tall model sits in Dude Perfect's Frisco headquarters, showing off the new...
A two meter tall model stands at Dude Perfect’s Frisco headquarters showing the new entertainment and business center they plan to create. (Lola Gomez / Staff Photographer)

The Dude Perfect boys started out as college pals who quickly became YouTube stars who set backyard challenges of who could do the best trick out of a basketball hoop. Now the full-fledged entrepreneurs are husbands and fathers in their early 30s.

Overnight, a video they posted to YouTube in 2009 exploded with millions of viewers. Today, Dude Perfect’s YouTube channel has over 58 million subscribers and is still growing. The guys film videos weekly, sometimes trick shots, sometimes making fun of various things going on in their lives and occasionally just all-around silliness.

The guys won’t talk about what they make of YouTube and other extensions of their brand each year. But the Internet is full of celebrity-watching websites that are estimated to have a net worth of between $50 million and $90 million. Financial products site Finty estimates that Dude Perfect makes between $20 million and $25 million a year from the YouTube channel and sponsorship deals.

The Dudes’ latest venture includes a multi-year deal with Amazon and Thursday Night Football, where they host their own short show. They will next host a show on November 3 and produce at least four episodes. They have teamed up with other big brands like Bass Pro Shops, Apex Legends, Chipotle and Dr Pepper.

Coby Cotton, 34, was also the noted crew member on a Blue Origin New Shepard rocket flight recently. Founded in 2000 by Amazon’s Jeff Bezos, Blue Origin uses a remote launch pad in West Texas for its spaceflight.

A depiction of Dude Perfect's impossible shot.
A depiction of Dude Perfect’s impossible shot.(Overland partner)

So back to that 330-foot trick shot. what happens when you hit it

The dudes say you could win $1 million, a truck, or whatever else they think is cool. Or, as Jones jokes, if everyone keeps hitting the shot, the guys might give you a $20 coupon for merchandise at their store.

One thing is for sure, the five guys chatting up backyard tricks could never have expected this kind of success from a little YouTube video in college. Her channel has since grown to become the fourth largest sports channel on YouTube.

Toney jokes that the dudes aren’t “business geniuses,” just a bunch of guys looking to have fun.

“Everybody’s always like, ‘Man, you guys really thought about how to do this,'” Toney said. “We just did it and it turned out to be successful.”

The co-founder of the Frisco-based Dude Perfect will go to space

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