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Celebrate India’s 75th Independence Anniversary with the unveiling of “Hyperlive” experiences and an all-day extravaganza on lock screens

Hyperlive is yet anotherMade-in-India, for world innovation” from Glance, after the lock screen pioneered the category globally

Key Highlights:

  • Glance will light up more than 60 million lock screens with the Indian national flag #HarScreenTiranga
  • Millions of consumers across the country will come together to celebrate on Glance through curated, immersive, interactive Hyperlive streams 75th Year of India’s Independence
  • Select CWG 2022 medalists, including Tulika Maan, Eldehose Paul, Sushila Devi and Sagar Ahlawat will perform interactive live shows capturing their personal journey and achievements

How India celebrates Azadi Ka Amrit Mahotsav Glance, a leading consumer internet company and an unconsolidated subsidiary of InMobi Group, said today to mark the country’s 75th anniversary of independence that the company is celebrating the auspicious day and “hyperlive” experiences with a series of patriotic and inspirational shows will reveal who intend to host on mobile lock screens all day long.

“Hyperlive” is a true “Made in India” next-generation premium “live” content experience. Hyperlive experiences developed by Glance bring users the most authentic and eventful moments in real-time, combined with high-octane and rich interactions, just like in the real world.

Glance celebrates the spirit of India, its ingenuity and innovation by dedicating all day to special shows chronicling India’s struggle for freedom, ideas and achievements, among others. Millions of consumers are expected to converge on their smartphone lock screens on August 15 for a unique all-day celebration celebrating the spirit of India.

“India has gone from strength to strength over the past 75 years of independence. We are very proud to have been part of their phenomenal growth story,” said Naveen Tewari, Founder and CEO, InMobi Group. “Our vision has always been to enhance people’s digital lives. Over the past 15 years, we’ve built global brands that have consistently shared the stage with some of the world’s greatest technology innovators. We remain committed to our role in the growth of a digital India and our mega celebration on the Glance lock screen on August 15th is a testament to our commitment.” he added.

Glance’s Hyperlive show schedule

On Independence Day, Glance users will experience over 30 unique Hyperlive shows celebrating the spirit of India. To celebrate the occasion, Glance will light up all of its lock screens with the Indian national flag #HarScreenTiranga and will provide users with a dynamic feature offering content in all hues and themes reflecting India.

Some of the key shows include India Ki Umeed which will host select CWG 2022 medalists including Tulika Maan, Eldehose Paul, Sushila Devi and Sagar Ahlawat and more. These athletes will perform live shows capturing their personal journeys and achievements leading up to Independence Day. Mile Sur Mera Tumhara, A brilliant live show, multiple artists will perform a soul-stirring medley of some of the city’s most iconic and popular songs. Users can ask the host to play their favorite patriotic songs and take them back in time. Another show Indian local will celebrate the humiliating success of homegrown brands such as EK, Khoj.city and A Little Extra, among others. In this hyperlive commerce show via live creator streams, users can select up to four brands via a live poll board, and all of the top-voted brands’ products will be available at a discount of up to 75%!

India’s famous Minecraft player Darklord along with other players, meanwhile, will build some of the greatest monuments in India Minecraft LIVE. Viewers can engage players and help them complete their constructions on time. in the flight simulator LIVE, Users can guide their favorite TheGamersToys via live polls and inquiries to give you a bird’s eye view of India. This includes users’ favorite states, buildings, and monuments across the country.

Pioneering innovation in technology

earlier this year, InMobi has been recognized by the Indian Government as an important contribution to Indian innovation history. In April this year, to mark India’s 75 years of independence, NITI Ayog had recognized InMobi as one of the 75 technological milestones in the country’s history of innovation since independence.

In 2019, Glance, an InMobi consumer company, pioneered this space and created a global category when it reinvented mobile lock screens as a powerful, intelligent “surface”. It was the first platform to bring the internet on the lock screen and becomes the gateway for millions of consumers. By enabling personalized discovery on the lock screen, Glance bridges the digital divide and shatters language barriers, technological know-how and educational barriers that plague the traditional search and app download-based web. Hyperlive is another Made In India, For The World innovation from Glance that will transform content experiences from passive consumption to real-world-like experiences when interacting, engaging and immersing with other users, creators and content.

About view

Founded in 2019, Glance is a consumer technology company powering some of the most disruptive digital platforms including Glance, Roposo and Glance TV. Glance has redefined how the internet is used on the lock screen, eliminating the need to search and download apps. Over 400 million smartphones are now equipped with Glance’s next-generation internet experience. Roposo revolutionized commerce by introducing a destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google and Mithril Capital. Visit look.com, roposo.com and inmobi.com for more information

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