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BFI Announces 10-Year Strategy to Advocate “Value” in Video Games

The British Film Institute (BFI) has announced a 10-year strategy that will help promote the “value” of video games.

According to the announcement, Screen Culture 2033 will “advocate for the value of the full spectrum of screen culture, including video games and interactive work”.

The program will be launched through a three-year £136 million funding plan.

“As a form of expressive art, screen culture is still young, dynamic and expanding. A little more than 100 years ago, the first moving pictures were created. Today, screen culture encompasses film, television, digital media and video sharing, extended reality (XR) and video games,” explains a blog post on the BFI website.

“It has become the dominant means of communication and information for Generation Z and beyond, and a powerful vehicle of expression, knowledge sharing and international soft power.”

BFI continued, “But despite its universal appeal and impact, society does not value screen culture in the same way as other forms of culture. At BFI, we are here to promote and elevate the full value of screen culture: to celebrate its positive impact on society, transform access and ensure its continued economic growth.”

BFI Executive Director Ben Roberts added that “Most of us experience or contribute to screen culture through film, television, online video, extended reality and video games in our daily lives. It informs and defines us and continues to grow as an art form and creative industry.”

“With Screen Culture 2033 we aim to transform the way people access our programmes, appreciate screen culture and gain skills and jobs across the UK. We will provide broader access to our world-class collections and programming, including through an expansion of digital platforms.”

The news was welcomed by members of the UK video game industry, with London Games head Michael French increasing Twitter to say, “It’s very early days (this is the first phase of a 10-year plan) but it’s heartening to hear that the BFI is very publicly declaring its enthusiasm to work more for/with the video game industry.”

Speak with NME Earlier this year, French said, “The industry is experiencing a real breakthrough. Some people say that gaming is the world’s favorite pastime and we’ve seen that growth over the years. I’ve always believed that games are a really exciting medium. It’s quite refreshing to feel that this has now been picked up by the whole world.”

In other news, Respawn Entertainment, the studio behind it Apex Legends, Star Wars Jedi: Fallen Order and titanium fallhas called the “harassment” its developers are receiving from some players.

The post received support from determination Developer Bungie who said: “To take a stand against toxicity and harassment, we must all work together to build healthier communities. We support you in this.”

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