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Attention all Netflix subscribers: please take advantage of your excellent free games before they’re taken away from you

Nobody plays Netflix‘s games. Well, no, that’s not true — 1% of Netflix subscribers are. But that means over 200 million people have access to, say, one of the best strategy games out there… and probably don’t even know about it.

For casual gamers interested in less intense and more leisurely affairs, there are such as Poinpy, Krispee Streetand knitwear. If you’re a nut for stranger things and since the double whammy of those musical finales Running Up That Hill and Master of Puppets buzzed, you’re likely to find such Stranger Things 3: The Game and Stranger Things: 1984 both are worth your time.

Tekken: Bloodline is the latest in Netflix’s longstanding affair with games.

But chances are you don’t even know these games are available as part of your subscription fee. Until I started writing this article, I didn’t even realize how difficult it was to access the games on different platforms – Netflix wasn’t exactly communicative to promote them to its still huge user base, was it? To complicate things further, you cannot play the games through the app, instead you have to go to the mobile store of your preferred platform (iOS or Android) and download the games from there. Anything doable with your Netflix subscription will be denoted with the red N logo and listed via a dedicated in-app tab on the home screen. If you click on it – or find a relevant game in the storefront of your choice – you’ll be prompted for a Netflix sign-up, and from there you can play the game. For free.

It’s not exactly an ordeal, but it’s certainly a few more steps than it takes to catch the latest show or movie. So perhaps it’s no wonder that 99% of Netflix users haven’t even bothered to get a game through their sub. But that 1% – let me tell you, they live the good life. You can work through the truly incredible indie roguelite-with-shop-management sim Moonlighter for free! In Asphalt Xtreme they get to kiss the asphalt. In Into the Breach, they must save the earth over and over again. I’m telling you, if you’ve ever played Exploding Kittens in real life with your friends, you need to check out the Netflix playlist – there’s something for everyone.

Taken alone, the download numbers and actual viewership metrics for Netflix don’t look too bad: A CNBC report suggests that the games have been downloaded about 23 million times worldwide by an average of about 1.7 million users. There are some indie publishers and platforms out there that would probably kill for that kind of exposure. But by and large, that’s peanuts for Netflix: Those numbers represent just 1% of the company’s 221 million subscribers.

I can only urge you so many times: Play Into the Breach. Now.

Things only get better for gamers with Netflix subscriptions too: there are currently 24 – mostly excellent – ​​games on the service. By the end of the year, that number will more than double to 50, according to plans outlined by the platform. If even two or three of these are of equal or better quality than what we’re already seeing in Netflix’s thriving catalogue, it’s a no-brainer to download and play on your mobile devices. But will Netflix bother continuing to do business with publishers and developers if no one benefits?

Netflix keeps the gaming crowd happy with animated spinoffs, games, and original projects.

It hasn’t even been a year since Netflix entered this market. As our friends at GamesIndustry.biz note, 1% of Netflix subscribers downloading games “isn’t a bad start.” My only concern is that the company’s gaming division — which has had some well-documented subscriber retention and redundancy issues lately — will decide at such low reach it’s not worth it and close early. It won’t be a disaster of Ouya proportions, but it would certainly sting for those of us in the UK who shell out £15.99 a month for the 4k tier subscription to shed (easily) £100 worth of games , without even knowing it.

Netflix has never been big on marketing or overdone about showcasing its wares (says Craig Chapple, Sensor Tower’s mobile insights strategist for EMEA, in the linked GI.biz article). But especially with games, this is really starting to sting the platform. Looking ahead, it’s hard to see what Netflix wants: we know the studio acquired Oxenfree developer Night School Studio back in 2021, then acquired mobile developer Next Games and Boss Fight Entertainment in March 2022. The TV and film side of Things are also continuing their infatuation with gaming (just check out all of The Witcher, Arcane and Castlevania content that’s already available, not to mention the upcoming Cyberpunk 2077 and Tekken shows).

It’s clear that Netflix has a lot of irons in the fire when it comes to integration into the gaming world – I just pray that more people heed this call and start downloading mobile games using their Netflix logins so we can all enjoy this well catered one be able. excellent range of iOS and Android games for years to come.

You can see the full list of games available on Netflix here.

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