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Apple Watch Ultra Released Today! Apple deal makes it more affordable

The Apple Watch Ultra was announced earlier this month with this super-premium wearable offering a more rugged design, additional features like dive tracking, and a longer 36-hour battery life. It arrives in stores today, Friday 23 September, but it’s not exactly cheap to own one, with Apple charging a whopping £849 for the privilege of placing one on your wrist.

That’s double the price of the £419 Series 8 and almost £600 more than the new Watch SE. Luckily, there’s a way to make the Ultra a little more affordable by offering an incentive from Apple to anyone who feels like buying one.

As long as you have a recent Apple Watch on your wrist, you can trade it in and get up to £180 off the price of the Ultra through Apple’s trade-in scheme. All you have to do to find out the value of your current watch is go to Apple’s website and type in the model number.

Aside from reducing the price, you can also pay things back in monthly installments, which can help spread the cost. Unfortunately, unlike the iPhone, which is available with zero percent interest, the Apple Watch Ultra comes with a 14 percent credit fee when purchased from the Apple Store.

Currys also has the option to buy the device now and pay the balance in six months, while not charging customers a penny extra for using this financing option.

READ MORE: Apple Watch SE 2022 review: Perfect timing if you want a more affordable smartwatch

So if you’re considering a move to the Ultra, there are plenty of features that might make the upgrade worthwhile.

This ultra-wearable gets a striking new aerospace-grade titanium design that’s built to survive extreme conditions and go deeper underwater. There’s also a larger Digital Crown, making it easier to grip with gloves, and owners will find a new “Action” button on the side of the watch that can be customized with a tap to take users to their favorite apps and services.

To make content easier to read, the Retina display is boosted by up to 2000 nits — that’s twice brighter than any Apple Watch display to date. And Apple has improved battery life to over 35 hours on a single charge with a low-power feature that’s rolling out later this year that will take things well over 50 hours before a refill is needed.

Other Apple Watch Ultra features include louder speakers that can even set off an SOS alert should users need assistance, and there’s a completely redesigned compass app that shows more detailed information like latitude, longitude, elevation, and tilt as well an orienteering view with compass waypoints and backtrack. These upgrades will help anyone out on a hike find their way home.

“Inspired by explorers and athletes from around the world, we’ve created a whole new category of Apple Watch, built for new and extreme environments – it’s the toughest, most capable Apple Watch yet,” said Jeff Williams, Apple’s chief operating officer . “Apple Watch Ultra is a versatile tool that allows users to push their limits with adventure, endurance and exploration.”

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